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Taylor Swift’s “Folklore” Needed Only 3 Days To Deliver The Biggest Opening Week US Sales & Consumption Performances Of 2020

“Folklore” already boasts the year’s biggest opening week sales and consumption totals.

Taylor Swift by Beth Garrabrant, Promo Photo courtesy of Republic Records

In yet another testament to her resonance, Taylor Swift’s “folklore” needed only three days to achieve the biggest opening week performance of 2020.

According to Billboard, “folklore” had surpassed 500K in total consumption units by the end of Sunday, July 26 — its third day in the market.

The consumption figure accounts for album sales, as well as equivalent units from track sales and track streams. Although “folklore” is performing very well on the streaming front, the majority of its units are coming from album sales. “Folklore,” accordingly, has also already set a new 2020 high mark for album sales.

Credited with 497K units, Juice WRLD’s “Legends Never Die” recently set the standard for biggest opening week consumption total in 2020. BTS’ February 2020 album “Map Of The Soul: 7” held the previous album sales high with 347K.

“Folklore” is obviously a lock to debut at #1 on this week’s Billboard 200 (consumption) and Top Album Sales (just album sales) charts.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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