Adopting the same strategy it has been using for Ariana Grande, Republic Records launched Jonas Brothers’ new single “Cool” at pop radio even as previous single “Sucker” continues its climb.
Radio expressed interest in the new song.
According to Mediabase, the track closed Friday with 533 spins. The figure positions “Cool” at #45 on Mediabase’s building chart, which accounts for the first six days of the March 31-April 6 tracking period.
The biggest support came from San Francisco’s WiLD 94.9 (25 spins through Friday), Macon’s B95.1 (24 spins) and Radio Disney (24 spins). Six other stations offered double-digit spin counts, while dozens played it at least twice.
