While Interscope has not yet announced a formal radio push for Selena Gomez’ “Fetish (featuring Gucci Mane)” (“Bad Liar” remains the official single, at least for now), the song did receive a substantial amount of pop airplay Thursday.
According to Mediabase, its biggest support came from Orlando’s 101.9 AMP. The station had played the song 13 times by the end of Thursday.
Other notable supporters included Augusta’s HD98.3 (10 spins), San Francisco’s WiLD 94.9 (6 spins), New York’s 92.3 AMP (5 spins), New York’s Z100 (4 spins) and Music Choice (4 spins).
Several other stations played the song once, twice or thrice.
“Fetish” launched on the US iTunes store late Wednesday night and had hit #1 on the listing by Thursday afternoon. It also received a healthy 880,472 US Spotify plays Thursday, which positioned it as the day’s #8 song.