Update: Additional stations have begun to support Little Mix’s “Touch.”
According to Mediabase, Salt Lake City’s Mix 105.1, Milwaukee’s 103.7 KISS, Mobile’s 97.5 WABD and Trenton’s 94.5 PST each played the song 3 times during the period between February 2 and 8. Grand Rapids’ 105.3 Hot FM offered 2 spins within that window.
The stations join previously confirmed supporters 99.5 WZPL Indianapolis (8 spins) and 95.9 KISS Green Bay (2 spins).
This past Monday, Columbia announced that “Touch” was replacing “Shout Out To My Ex” as Little Mix’s official US radio single.
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Earlier this week, Columbia announced that “Touch” would be replacing “Shout Out To My Ex” as Little Mix’s official radio single in the US.
In conjunction with that announcement, some stations have begun to provide support.
According to Mediabase, Indianapolis’ 99.5 WZPL played the song 5 times between February 1-7. Green Bay’s 95.9 KISS played the song 2 times.
“Touch” was also added by four different pop stations: Trenton’s 94.5 PST, Albany’s Fly 92.3, Atlantic City’s AC 102.7 and Tulsa’s 92.1 The Beat.
Little Mix and Columbia are hoping “Touch” will follow “Wings,” “Move” and “Black Magic” and become the group’s fourth song to chart at pop radio.
The aforementioned “Shout Out To My Ex” peaked at #45, thus falling short of the official Top 40 chart.