Apple debuted a striking new iPhone + AirPods commercial during Saturday’s divisional playoff game between the Seattle Seahawks and Atlanta Falcons.
The song at the center of the commercial subsequently made a huge jump on iTunes.
When the commercial aired, Marian Hill’s 2016 song “Down” was distantly outside the Top 200 on the all-genre single sales chart. As of press time at 12:25PM ET on Monday, it was up to #12 on the listing.
It had gone as high as #11 earlier Monday morning.
Buzz over “Down” comes as the duo prepares to launch “Back To Me,” its new collaboration with Lauren Jauregui, at radio.
See the commercial, which stars Lil Buck, below:
