Update: Per final broadcast data, The CW’s “Reign” drew a 0.4 adults 18-49 rating with 1.22 million viewers in the 9PM hour. Both numbers bested those delivered by the previous installment on 11/20.
Lead-in “The Vampire Diaries,” meanwhile, slipped in both regards. It delivered a 0.7 adults 18-49 with 1.49 million viewers; the latter represents an all-time low for the series.
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Thursday’s fast national ratings report brings mixed results for The CW.
After enjoying an uptick on November 20, 8PM flagship “The Vampire Diaries” slipped to a 0.7 adults 18-49 rating with 1.50 million viewers. If the latter tally does not receive an upward adjustment in the finals, it will tie the series’ all-time low viewership mark, which was previously established on May 8, 2014.
Lead-out “Reign,” which was down to a 0.3 with 1.10 million on November 20, improved this week. It bounced up to a 0.5 adults 18-49 rating with 1.25 million viewers.
