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Katy Perry, Vance Joy Start Slowly at Hot AC Radio

Katy Perry’s “This is How We Do” might be off to a solid start at pop radio, but its initial welcome at the Hot Adult Contemporary format was far from warm.

According to Mediabase, “This is How We Do” landed at just four monitored stations in conjunction with its impact this week. A surprisingly low total for a Katy Perry release — or really any medium- or high-profile launch — it was not even enough to render “This is How We Do” as one of the format’s ten most-added songs this week.

Vance Joy’s crossover attempt “Riptide,” which recently reached #1 on Mediabase’s alternative chart, Billboard’s rock airplay chart and Billboard’s alternative airplay chart, also got off to a slow start. Like the Perry song, it received pickups from just four Hot AC stations in conjunction with its impact.

Leading the charge this week were strong holdover efforts from Meghan Trainor (“All About That Bass”), Colbie Caillat (“Try”), Echosmith (“Cool Kids”) and Jessie J + Ariana Grande + Nicki Minaj (“Bang Bang”). The songs, which were the four most-added hot AC tracks, landed at 20, 15, 14 and 14 respective new stations.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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