When it comes to viewership and demographic skew for its concurrent weekly broadcasts, “Younger” continues to perform unpredictably.
Last week, the freshman series attracted an increased audience for its TV Land broadcast but lost Nick at Nite. This week, the reverse proved true.
Tuesday’s “Younger” drew a 0.21 adults 18-49 rating with 578,000 viewers on Nick and a 0.16 adults 18-49 rating with 531,000 on TV Land.
The April 28 installment posted a 0.20 with 502,000 viewers on the former and a 0.16 with 647,000 viewers on the latter. The fact that this week’s TV Land version held steady in the demo but lost more than 100,000 viewers speaks to the inconsistent nature of the series’ skew.
Collectively, this week’s broadcasts drew a 0.37 adults 18-49 rating with 1.109 million viewers. Last week’s concurrent airings averaged a 0.36 rating with 1.149 million viewers.
