Ratings: “Cruel Summer” Premiere Posts Big 7-Day Viewership Number, Sets Freeform, Hulu High Marks

Season two of “Cruel Summer” starts well for Freeform.

CRUEL SUMMER - ÒWelcome to ChathamÓ - In Summer 1999, small-town computer genius Megan resents the arrival of outgoing and mysterious foreign exchange student Isabella. Little does she know how her life will change by Summer 2000. (Freeform/Justine Yeung) LEXI UNDERWOOD, SADIE STANLEY

Much like season one, the second installment of Freeform’s “Cruel Summer” is posting impressive ratings.

According to the network, the inaugural episode attained an audience of 2.6 million based on seven days of linear and multi-platform viewing. With the second episode reaching 2 million, the new season is averaging 2.3 million viewers on a seven-day basis.

Said average ranks as the best ever achieved by the second season of a Freeform series. The show also ranks as the #1 active series in Freeform’s lineup, while the season’s first two episodes were last week’s most-watched scripted episodes on Hulu.

Streaming is obviously playing a big role in the show’s reach; the initial TV broadcasts drew 223K and 116K live+same-day viewers, respectively.

Season two of “Cruel Summer” returns with its fourth episode this coming Monday, June 19.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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