Update: Addison Rae’s “Obsessed” will impact pop radio a week earlier than planned, with In2une and Sandlot now confirming a March 30 adds date for the new single.
Addison Rae’s “Obsessed” will have a chance to connect with pop radio listeners.
The song, which premiered on digital platforms this past Friday, will formally impact in conjunction with the April 6 pop radio add board. In2une will be handling the pop push in association with Sandlot Records.
“Obsessed” has already received airplay from numerous stations in advance of the impact. According to Mediabase, top early supporter SiriusXM Hits 1 had played the song 7 times by the end of Sunday.
Representing the social media sensation’s debut single, “Obsessed” surpassed 1 million Spotify streams in its first two days of release. The music video boasts 8 million views on YouTube.