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Ratings: 2016 MTV Movie Awards Show Draws 3.5 Million Total Viewers; MTV Touts 54% Growth

While the comparison is not apples-to-apples, MTV nonetheless touts a substantial year-over-year viewership gain for the 2016 MTV Movie Awards.

Per an MTV press release, Sunday’s show drew 3.5 million live+same-day viewers across the nine networks (MTV, Comedy Central, VH1, BET, MTV 2, CMT, TV Land, VH1 Classic, and Logo) participating in the simulcast. That represents a 54% gain over last year’s ceremony which drew 2.3 million total viewers from four networks: MTV, VH1, MTV2 and Logo.

MTV also touts a gain in the target people 12-34 demographic; this year’s simulcast posted a 2.40 in the demo, while last year’s drew 1.97.

A network-by-network breakdown was not available at press time; such a breakdown will determine the extent to which the additional five simulcasting networks contributed to this year’s ratings uptick.

Kevin Hart and The Rock co-hosted this year’s show, which featured performances by Halsey and Ariana Grande. Will Smith was the annual recipient of the Generation Award.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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