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Ratings: E!’s “WAGS” Premiere Draws 477K Viewers, Sinks From “Total Divas” Lead-in

While the series premiere of “WAGS” comfortably outperformed recent installments of previous timeslot occupant “Hollywood Cycle,” it was not a slam dunk for the E! Network.

It also turned away a considerable portion of its “Total Divas” lead-in.

Tuesday’s episode drew a 0.22 adults 18-49 rating with 477,000 total viewers.

Airing at 9PM, “Total Divas” drew a 0.45 adults 18-49 rating with 1.031 million viewers. “WAGS” thus trailed its lead-in by 51% in the core demographic and 54% in total viewership.

Though disappointing, the show’s retention rate was far stronger than that of “Hollywood Cycle.”

The July 7 “Hollywood Cycle” premiere (0.16, 321,000) trailed its “Total Divas” lead-in by 66% in adults 18-49 and 67% in viewership.

Last week’s “Hollywood Cycle” season finale (0.12, 253,000) trailed “Divas” by 76% in adults 18-49 and 78% in total viewership.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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