Ratings: “Manifest” Performs OK Despite Reduced Lead-In

“Manifest” tied “The Neighborhood” as the top scripted series.

MANIFEST -- "Fasten Your Seatbelts" Episode 201 -- Pictured: (l-r) Malachy Cleary as Steve Stone, Athena Karkanis as Grace Stone, Josh Dallas as Ben Stone, Luna Blaise as Olive Stone, Jack Messina as Cal Stone -- (Photo by: Peter Kramer/NBC)

The season premiere of NBC’s “Manifest” technically tied a series low in adults 18-49, while setting a new low in overall viewership. The performance was not, however, as negative as that statistic suggests.

According to fast national data posted by Showbuzz, Monday’s season two premiere drew a 0.9 adults 18-49 rating and 4.77 million viewers. The series low numbers markedly trail those of last season’s premiere (2.2, 10.40 million) and narrowly trail those of the first season finale (1.0, 5.36 million).

It is important to note, however, that Monday’s “Manifest” received weaker lead-in support than most of last season’s episodes (including all winter airings). Whereas lead-in “America’s Got Talent: The Champions” never drew worse than 1.6 in the demo and 9.70 million viewers last winter, this week’s season premiere settled for a 1.3 and 8.03 million viewers.

Given the weakened lead-in support, it is hard to criticize “Manifest” for setting a series low. One can arguably make the case that the performance was promising, especially since “Manifest” will pick up significant viewership from on-demand, DVR and streaming.

Granted, there is the chance numbers will fall once the “return boost” settles, which could yield a more decidedly negative assessment of the show. For now, however, it would be unfair to hold the “series low” label against this week’s episode.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


Leave a Reply

Your email address will not be published. Required fields are marked *


TV Ratings: USA Network’s “Dare Me” Falls In Week Two

“Zoey’s Extraordinary Playlist” Derives Promise From Its Strong Cast, Not Its Musical Numbers