Taylor Swift’s “Willow” Closed Day One With Over 500 Pop Radio Plays, Nearly 200 Hot AC Spins

“willow” received ample first-day attention at pop radio.

Taylor Swift by Beth Garrabrant, courtesy of Republic Records

“willow,” the focus single from Taylor Swift’s surprise new album “evermore,” attracted opening day attention at the artist’s core radio formats.

According to Mediabase, “willow” had received 518 pop radio spins by the close of Friday, December 11. It had meanwhile received 177 spins at the hot adult contemporary format.

The pop spin count slots “willow” at #45 on Mediabase’s building/real-time pop chart, which accounts for the first six days of the December 6-12 tracking period. “Willow” earns an even stronger #37 on the Hot AC listing.

It is hard to predict how “willow” will fare on Saturday, but the song should definitely receive enough airplay to remain inside the Top 50 at pop and Top 40 at hot adult contemporary.

The launch day “willow” airplay does rival that attained by past lead singles like “Shake It Off,” “Look What You Made Me Do,” and “ME!.” It does, however, compare well to that of “cardigan,” the focus track from her surprise summer album “folklore.”

“Willow” had an outright stronger first day at the pop radio format (“cardigan” did not make the Top 50 in its first weekend). It received fewer Hot AC spins than did “cardigan” but earns the same #37 ranking on the building chart.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]

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