As it posts big streaming numbers, Billie Eilish’s “Barbie” soundtrack song “What Was I Made For?” is beginning a formal run at pop radio.
The song received a healthy showing of support in conjunction with this week’s official impact, earning playlist adds from 56 Mediabase-monitored pop stations. The count earns “What Was I Made For?” first place on the format’s add board.
Picked up by 46 stations, Chris Brown’s “Summer Too Hot” ranks as a strong second place.
ZAYN’s “Love Like This” follows in third place with 27 adds, while an add count of 24 positions Jelly Roll’s “NEED A FAVOR” as fourth-most added.
Credited with 23 adds, Jung Kook’s “Seven (featuring Latto)” ranks as fifth-most added.
This week’s other notable pop radio options: Noah Kahan’s “Dial Drunk” (22 adds, 6th-most), Travis Scott, Bad Bunny & The Weeknd’s “K-POP” (21 adds, 7th-most), Jain’s “Makeba” (20 adds, 8th-most, tie), Nicki Minaj, Ice Spice & Aqua’s “Barbie World” (20 adds, 8th-most, tie), and will.i.am & Britney Spears’ “MIND YOUR BUSINESS” (19 adds, 10th-most).
