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Warner: Wonder Woman 1984 “Broke Records And Exceeded Our Expectations” As Nearly Half Of Retail HBO Max Subscribers Viewed Film On First Day

Warner has accordingly fast-tracked production a third film.

Wonder Woman 1984 - Promotional still, courtesy of HBO Max/Warner Publicity

In addition to delivering the best US post-pandemic performance at the US box office, “Wonder Woman 1984” attracted ample initial enthusiasm on HBO Max.

According to an official press release, nearly half of the retail HBO Max subscribers viewed the film on its first day**. The film also reached millions of wholesale HBO Max subscribers, who have access through cable, wireless, and other partner providers.

“Wonder Woman 1984 broke records and exceeded our expectations across all of our key viewing and subscriber metrics in its first 24 hours on the service, and the interest and momentum we’re seeing indicates this will likely continue well beyond the weekend,” said Andy Forssell of WarnerMedia Direct-to-Consumer.

Total HBO Max viewing hours on Friday more than tripled the prior month’s daily average.

The theatrical release net $16.7 million over Christmas weekend (December 25-27), a new high mark in the post-pandemic social distancing era.

“Wonder Woman 1984” is the second film in the “Wonder Woman” trilogy. Warner has already fast-tracked production on the third film, which will feature Patty Jenkins returning as writer-director and Gal Gadot reprising her role as the titular character.

**Note: HBO Max’s press release does specify what counts as a view, but it may not refer to watching the whole movie. Competitive streaming platform Netflix, for example, counts anything over 2 minutes as a “view.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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