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Kehlani’s “It Was Good Until It Wasn’t” Receives Upgraded Sales Projection, May Challenge NAV, Drake, Lil Baby Albums For #1

“It Was Good Until It Wasn’t” is in the mix for #1.

Kehlani - It Was Good Until It Wasn't Cover, courtesy of Atlantic Records

The initial US projections for Kehlani’s “It Was Good Until It Wasn’t” suggested the album could post her biggest opening week total yet.

New projections present that feat as a given. They also suggest the album could vie for #1 on the overall chart.

According to Hits Daily Double, the album is now pacing for 18-21K album sales. With units from track streams and sales included, it may generate 75-80K in first-week consumption. Initial projections called for 5-7K in sales and 60-65K units.

The upgraded pure sales (and thus overall unit) projection comes as “It Was Good Until It Wasn’t” holds up well on iTunes. The album has also benefited from some new, direct-to-consumer sales offers.

A consumption figure in the 75-80K range would put “It Was Good” in the mix for #1. NAV’s “Good Intentions” is tracking in the same 75-80K range (also a slight upgrade from its original 70-75K projection), while Drake’s “Dark Lane Demo Tapes” (70-75K) and Lil Baby’s “My Turn” (65-70K) are within striking distance.

— Kehlani’s best marks to date came courtesy of debut LP “SweetSexySavage,” which earned #3 on the US chart with 58K units.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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