Live+same-day data does not tell the whole story regarding interest in Disney Channel’s new animated series “Elena Of Avalor” (or any modern television program).
The story it does tell, however, is not a favorable one. Initial viewership for Friday’s “Elena” was down sharply from that of the July 22 premiere.
According to L+SD data posted by Showbuzz, Friday’s “Elena Of Avalor” drew a 0.24 adults 18-49 rating, a 0.26 adults 18-34 rating and 1.23 million total viewers.
The Disney Channel broadcast of the July 22 premiere event fared far better from a live+same-day standpoint, drawing a 0.45 among adults 18-49, a 0.46 with adults 18-34 and a 2.22 million viewership sum. A Disney Junior simulcast added a 0.24 in the adults 18-49 demographic, a 0.27 in the adults 18-34 segment and an additional 1.02 million in total viewership.
This Friday’s episode was also down substantially in many other key youth and young adult demographics.
Disney touted solid live+3 and streaming gains for the July 22 premiere, and the hope is that this week’s episode will receive a similar (if not bigger) lift. The live+same-day viewership, moreover, is not terrible by the network’s recent standard: outside of “Girl Meets World,” most of the network’s shows — including some that air in later, more desirable timeslots — have been posting similar audience marks.
Those qualifications aside, it is still impossible to find cause for celebration in such a sharp post-premiere drop.
“Elena Of Avalor” led into “Best Friends Whenever,” which posted a 0.23 adults 18-49 rating, a 0.21 adults 18-34 rating, and 1.26 million in total viewership.
“Girl Meets World” followed with far stronger marks. It drew a 0.42 in adults 18-49, a 0.41 in adults 18-34, and 1.78 million total audience members.