Calvin Klein is famous for partnering with celebrities on visually striking and utterly unforgettable promotional campaigns. Its latest involves Tate McRae.
It joins forces with the pop superstar for the first chapter of “Feel The Fit,” a fall 2026 campaign hyping up its denim.
McRae, an immensely talented dancer, brings her engaging senses of movement and sensuality to the Carlijn Jacobs-directed campaign, leading to yet another memorable offering for the iconic brand.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said Tate McRae. “This campaign is about that moment when you put on your favorite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
The campaign centers on the Low Rise Baggy Jean, the High Rise Loose Jean, and the 90s Straight Jean.
The brand teases that additional global stars will appear in future iterations of the campaign. Photos from McRae’s version follow, courtesy of Calvin Klein/PVH.
