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Taylor Swift’s “Lover” Sets Target Record For Most Pre-Order Sales

Taylor Swift broke her own record.

Taylor Swift by Valheria Rocha | Official Press Photo courtesy of StokedPR

Firm sales projections are not yet available for Taylor Swift’s “Lover,” but one major retailer has confirmed sizable interest.

According to Target, the album set a record for most pre-orders in the retailer’s history. It breaks the record Swift previously set with “reputation.”

As has become tradition for Swift, Target is offering special deluxe editions of the albums. It, as a consequence, represents the preferred retailer at which to buy a physical copy of the album.

“Lover” is a near-lock to debut atop this week’s Billboard 200 with 2019’s best consumption figure so far. The lingering question is how the album’s opening week figure will compare to that of 2017’s “reputation.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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