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Rihanna’s “Love On The Brain” Impacts Pop Radio On October 11

Rihanna on GMA [ABC Press Photo]

Last week, Def Jam officially confirmed plans to promote Rihanna’s “Love On The Brain” at pop radio.

Monday, it officially confirmed an impact date.

According to the label’s promotional team, “Love On The Brain” will go for pop radio adds in conjunction with the October 11 add board.

“Love On The Brain” will serve as the follow-up to “Needed Me,” which this past week cracked the Top 15 at pop radio.

Def Jam’s confirmation regarding the song’s pop impact date comes on the heels of reports that the song will impact rhythmic and urban radio on September 27.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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