Last week, Def Jam officially confirmed plans to promote Rihanna’s “Love On The Brain” at pop radio.
Monday, it officially confirmed an impact date.
According to the label’s promotional team, “Love On The Brain” will go for pop radio adds in conjunction with the October 11 add board.
“Love On The Brain” will serve as the follow-up to “Needed Me,” which this past week cracked the Top 15 at pop radio.
Def Jam’s confirmation regarding the song’s pop impact date comes on the heels of reports that the song will impact rhythmic and urban radio on September 27.