Unsurprisingly, The CW's "Backpackers" and "Seed" flop in the ratings.
Update: Signaled by their poor performances in the overnight metered market ratings, the premieres of The CW’s “Backpackers” and “Seed” flopped Monday.
Leading out of an original installment of “Whose Line” (0.5 adults 18-49 rating, 1.52 million viewers), “Backpackers” scored a mere 0.2 rating with 0.66 million viewers at 8:30PM.
“Seed,” meanwhile, delivered a 0.2 with 0.55 million viewers at 9:30PM. It received lead-in support from an encore of “Whose Line” (0.2, 0.77 million).
Launching two low-profile Canadian comedies during the summer on a US network that does not routinely air traditional sitcom? What could possibly go wrong with that strategy?
The effort to attract, viewership, in fact.
Monday’s premiere episodes of CW comedies “Backpackers” and “Seed” flopped in the ratings.
The former, which originated as a Canadian web series, drew a paltry 0.5 overnight household rating at 8:30PM Monday. An abysmal rating by any standard, the number looks particularly weak in comparison to the 1.1 posted by an episode of “Whose Line is it Anyway.”
“Seed,” which originated as a series on Canada’s City, drew an even weaker 0.4 household rating at 9:30PM. It received lead-in support from a “Whose Line” encore, which drew a 0.6.