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“American Idol” Finale Ratings Hit Record Low; Social Chatter Hits High

By on May 25, 2012

Proving that television ratings and social media discourse are not yet positively correlated, the “American Idol” finale delivered an all-time ratings low despite posting a record social score.

The show delivered a 6.4 adults 18-49 rating with 21.5 million viewers Wednesday. While significantly higher than the season ratings average, that was down dramatically from past finales.

Social-wise, however, the show was a hit, generating more than 1 million social comments, which FOX says was “the MOST of any broadcast or cable TV show telecast this season!”

For the season, “Idol” drove 5.9 million social comments, which is a television record for a full season of a television series.