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Timbaland, Nelly Furtado & Justin Timberlake’s “Keep Going Up” Earns Most Added At Pop, Rhythmic & Hot AC Radio

The new collaboration received a sizzling hot welcome from radio programmers.

Keep Going Up visualizer screenshot | Def Jam/UMG

Suffice it to say, radio programmers were very much looking forward to a new collaboration from Timbaland, Nelly Furtado, and Justin Timberlake.

The artists’ new release “Keep Going Up,” tops this week’s Mediabase add boards at the pop, rhythmic, and hot adult contemporary radio formats.

“Keep Going Up” received adds from 125 Mediabase-monitored pop stations, while netting an add count of 28 at rhythmic and 43 at Hot AC.

The song re-teams the trio that enjoyed chart success with 2007’s “Give It To Me.”

Top 5 on this week’s pop add board:
1) Timbaland, Nelly Furtado, and Justin Timberlake – Keep Going Up (125 adds)
2t) Nicki Minaj – Last Time I Saw You (35 adds)
2t) Paul Russell – Lil Boo Thang (35 adds)
4) Olivia Rodrigo – bad idea right? (18 adds)
5) Tyla Yaweh – SUMMER VIBES (14 adds)

Top 5 on this week’s rhythmic add board:
1) Timbaland, Nelly Furtado, and Justin Timberlake – Keep Going Up (28 adds)
2) Bobbi Storm – We Can’t Forget Him (26 adds)
3) Gucci Mane & J. Cole – There I Go (21 adds)
4) Travis Scott – I KNOW? (15 adds)
5) Iggy Azalea – Money Come (13 adds)

Top 5 on this week’s hot adult contemporary add board:
1) Timbaland, Nelly Furtado, and Justin Timberlake – Keep Going Up (43 adds)
2) Selena Gomez – Single Soon (14 adds)
3) MAX ft. JVKE & Bazzi – STRINGS (11 adds)
4) Miley Cyrus – Used To Be Young
5t) Jelly Roll – NEED A FAVOR
5t) Paul Russell – Lil Boo Thang

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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