Several weeks ago, Columbia confirmed plans to formally CNCO & Little Mix’s “Reggaeton Lento (Remix)” at US pop radio.
The label just announced an impact date for the song.
Per Columbia’s weekly pop radio newsletter “Reggaeton Lento” will impact the format in conjunction with the October 24 add board (the week of October 23).
Unwilling to wait until then, stations like Music Choice’s Top 40 channel, Orlando’s 101.9 AMP, McAllen’s 107.9 Mix FM, and Miami’s Y100 have already begun to play the song.
That early support, coupled with airplay during this weekend’s “Most Requested Live” show, earned “Reggaeton Lento (Remix)” a Top 75 position at pop radio.