With blockbuster, crossover hits in “Royals” and “Team,” Lorde spent late 2013 and early 2014 firmly establishing herself as a pop star.
The alternative format on which she first gained US traction is not, however, over the whole Lorde scene. It enthusiastically welcomed her new single “Yellow Flicker Beat” into the mix.
“Yellow Flicker Beat,” which serves as the lead single from the Lorde-curated “The Hunger Games: Mockingjay – Part 1” soundtrack, erupted with an impressive 30 monitored Mediabase adds this week. No other song garnered even a third of that support this week.
Bush’s “The Only Way Out,” the next-most-added song, landed at nine stations. Arctic Monkeys’ “R U Mine?,” Cage the Elephant’s “Cigarette Daydreams,” New Politics’ “Everywhere I Go (Kings and Queens)” and Walk the Moon’s “Shut Up and Dance” then shared third-most-added honors with six pickups each.
Not exclusively popular with alternative/modern rock programmers, Lorde’s new single also resonated at Triple A. With twelve monitored pickups this week, “Yellow Flicker Beat” was also that format’s most-added track.
