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Ratings: US Version Of “Love Island” Starts Quietly On CBS

The US iteration of “Love Island” drew modest numbers.

Love Island | Colin Young-Wolff/CBS

Based on its premiere night performance, the US version of “Love Island” is not looking like a pop culture phenomenon. Tuesday’s 90-minute episode drew modest adults 18-49 and overall viewership numbers.

According to fast national data posted by Showbuzz, the broadcast drew a 0.6 adults 18-49 rating and averaged 2.88 million overall viewers in the 8-9PM hour. The 9-9:30PM portion slipped to a 0.5 in the demo and 2.28 million in overall viewership.

To its credit, “Love Island” faced as much competition as a summer show could reasonably expect. It aired opposite FOX’s coverage of the MLB All-Star Game and NBC’s latest installment of “America’s Got Talent.”

Still, it is hard to spin these numbers (and particularly the 9-9:30PM decline) in a positive way. They are also comfortably shy of those routinely posted by fellow CBS reality series “Big Brother.”

Sunday’s “Big Brother,” as an example, drew a 1.0 in the demo and 4.32 million in overall viewership.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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