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Taylor Swift & Brendon Urie’s “ME!” Posting Weak Pop Radio Callouts

“ME!” is not connecting with pop radio listeners.

Brendon Urie and Taylor Swift in ME! | Taylor Swift Productions/UMG

Pop radio listeners are not enthusiastic about Taylor Swift’s “ME! (featuring Brendon Urie).” The song is one of the worst-scoring tracks in the latest Mediabase – Critical Mass Media callout report.

Based on a survey of pop radio audience members, the report says that “ME!” is receiving a positive reaction from 49.7% of listeners, a negative reaction from 34.3% of listeners and thus a “net postiive” score of 15.4%.

Of the 18 songs measured in this week’s report, “ME!” holds the worst scores for all three columns. The “net positive” score is particularly light; no other song boasts a net positive rating below 30%.

Identified as a “favorite” by 16.5% of listeners, “ME!” also has one of the lowest scores for that column. Only three songs — Lauv & Troye Sivan’s “i’m so tired,” P!nk’s “Walk Me Home” and Mabel’s “Don’t Call Me Up” have lower favorite scores.

The lead single from Swift’s forthcoming studio album, “ME!” is currently #7 on the building/real-time Mediabase pop radio airplay chart. Its week-over-week airplay is up by about 4%.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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