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Ratings: 2018 Radio Disney Music Awards Show Falls From 2017 Edition

The 2018 show drew a far smaller audience than 2017 show.

2018 RDMA | Disney Channel/Image Group LA

Relocating the Radio Disney Music Awards to a new night and weekend did not help from a live+same-day ratings standpoint.

This year’s ceremony actually drew a markedly smaller audience than last year’s show.

According to live+same-day data posted by Showbuzz, Saturday’s 2018 RDMA broadcast drew 1.28 million overall viewers.

Last year’s show, which aired on a Sunday, posted a 1.70 million viewer figure. At the time, that figure was the lowest recorded for the annual Disney Channel awards show.

This year’s installment was also down (though still solid from a competitive standpoint) in most key youth and young adult demographics.

In addition to moving to a new night, the 2018 RDMA moved to a new part of the year. Previous iterations of the ceremony aired in late April.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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