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BLACKPINK’s “Square Up” EP Debuts In Top 40 On Billboard 200

“Square Up” makes this week’s Billboard 200 chart.

BLACKPINK in DDU-DU DDU-DU // YG Entertainment

BLACKPINK’s “Square Up” EP debuts prominently on this week’s edition of the US Billboard 200 chart.

The album starts at #40 on this week’s listing.

While a #40 bow may not always be cause for celebration, it is particularly impressive in this case.

BLACKPINK is a K-pop girl group with a limited footprint in the United States. As a four-track EP, the record itself faces an uphill battle from a chart standpoint.

The “EP” distinction limits its appeal from a sales standpoint, while the small number of tracks puts a ceiling on the amount of units it could generate from TEA (track sales/10) and SEA (track streams/1500).

The buzz and passionate fan support nonetheless drove what Billboard reports as 14,000 US consumption units.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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