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Kacey Musgraves’ “Golden Hour” Pacing For 28-32K Pure US Sales, 32-37K Total US Units

Early sales projections for Kacey Musgraves’ “Golden Hour.”

Kacey Musgraves | Andrew Lipovsky/NBC

Kacey Musgraves released her third studio album “Golden Hour” this past Friday.

Based on early data, Hits Daily Double expects the album to sell 28-32,000 pure US copies by the end of its first week in the market.

The inclusion of TEA (track sales/10) and SEA (track streams/1500) should yield a first-week consumption total in the 32-37,000 range.

With The Weeknd’s new “My Dear Melancholy” poised to sell upwards of 55,000 pure US copies, “Golden Hour” is not in contention for #1 on the Billboard Top Album Sales chart. It is also out of the mix for #1 on the Billboard 200; “My Dear Melancholy” (projected for 150-175,000 units), Rich The Kid’s new “The World Is Yours” (projected for 50-60,000 units) and several holdover albums should end up with bigger consumption tallies.

It should, however, rank as the week’s #1 country album.

“Golden Hour” is the follow-up to Musgraves’ “Pageant Material,” which sold 55K pure US copies (and generated 60K total US units) in its first week. That album debuted at #3 on the Billboard 200 and #1 on Top Country Albums.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]

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