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Taylor Swift’s “Look What You Made Me Do” Video Breaks Adele’s Vevo Record (Update)

“Look What You Made Me Do” hit about 43 million views in its first 24 hours.

Taylor Swift in Look What You Made Me Do | Big Machine/Republic

Update: YouTube says that Taylor Swift’s “Look What You Made Me Do” amassed 43.2 million views in its first 24 hours.

The count represents a new record for the video streaming service. It markedly tops the previous record of 38.9 million, which was held by the 2016 “YouTube Rewind” video.

Held by Psy’s “Gentleman,” the previous high for a conventional music video was 38.4 million.

The previous high for a video jointly hosted on Vevo is the 27.7 million mark set by Adele’s “Hello.”
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Update: Taylor Swift’s “Look What You Made Me Do” video obliterated the record for most opening day Vevo/YouTube views.

The self-referential video garnered approximately 39 million views in its first 24 hours (final figure pending).

The impressive tally markedly tops that of the previous record holder. Adele’s “Hello,” which set the record in the fall of 2015, garnered 27.7 million views in its first 24 hours.

If the 39 million figure is officially confirmed, the record will extend beyond opening days on Vevo. “Look What You Made Me Do” will have set the YouTube record for most views in a 24-hour period.

The existing record of 38.9 million was set by the 2016 “YouTube Rewind” montage. The standing YouTube record for conventional music videos is 38.4 million (Psy’s “Gentleman”).
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Update: It has only been out for a little over 18 hours, but Taylor Swift’s “Look What You Made Me Do” video has already broken the record for opening day (24 hours) Vevo views.

As of press time at 2:15PM ET, the new video boasts a view count of 27.8 million.

The figure tops the previous record of 27.7 million, which was held by Adele’s “Hello.”
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As of right now, Adele’s “Hello” holds the record for most opening day views on Vevo (27.7 million).

That may change by the end of today.

Taylor Swift’s “Look What You Made Me Do” is well on its way to breaking that record.

The self-referential video has amassed 20.7 million views as of press time at 10:45AM ET, which is about fourteen hours from release. With ten hours remaining, “Look” has a very legitimate chance of breaking the “Hello” record.

“Look What You Mad Me Do” has already topped the 20.3 million mark set by Swift’s own Grammy-winning video for “Bad Blood.”

Swift premiered the “Look What You Made Me Do” video during Sunday’s MTV Video Music Awards. The strategy mirrors the way she launched the videos for “Bad Blood” (Billboard Music Awards), “Wildest Dreams” (VMAs) and “Out Of The Woods” (New Year’s Rockin’ Eve).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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