Despite entering the market in a far more challenging sales climate, Britney Spears’ “Glory” will only endure a modest album-to-album drop from predecessor “Britney Jean.”
Unfortunately, it would have needed to post an album-to-album gain to win the weekly US sales race.
Based on opening day data, Hits Daily Double expects “Glory” to sell 90-95,000 pure US copies in the August 26-September 1 tracking week. Such a figure would be 11-16% below the 107,000 sold by 2013’s “Britney Jean.”
It will, however, be comfortably below the anticipated opening totals for two of this week’s other new releases. Florida Georgia Line’s “Dig Your Roots” is expected to sell 130-135,000 US copies this week, while Barbra Streisand’s “Encore: Movie Partners Sing Broadway” should move 125-130,000.
“Glory” should generate more consumption from Track Equivalent Albums (track sales/10) and Streaming Equivalent Albums (track streams/1500) than both albums (particularly “Encore”), but the advantage will not be enough for #1 on the Billboard 200 consumption chart.