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Disturbed’s “Immortalized” Wins Sales Race With 93K; Luke Bryan Follows (Updated)

Disturbed [Travis Shinn | WBR]

Update: An opening week total of 93,000 powers Disturbed’s “Immortalized” to the top of the Billboard Top Album Sales chart.

While down from the 179,000 moved by predecessor “Asylum,” the 93,000 total easily exceeds the 70-75,000 initially projected by the industry. It also established “Immortalized” as the week’s clear top seller during the August 21-27 tracking week.

With Track Equivalent Albums (10 single sales = 1 album equivalent unit) and Streaming Equivalent Albums (1500 single streams = 1 album equivalent unit) included, the album posted an opening week consumption total of 98,000 units. That earns it the top spot on the consumption-oriented Billboard 200.

The Top 10 of this week’s Billboard 200 follows (note: data is subject to change ahead of Tuesday’s final publication):

1) Disturbed – Immortalized – 98K total units (93K from sales)
2) Luke Bryan – Kill The Lights – 67K total units
3) Dr. Dre – Compton – 61K total units (55K from sales)
4) Kip Moore – Wild Ones – 40K total units
5) Ed Sheeran – x – 32K total units
6) Rob Thomas – The Great Unknown – 31K total units
7) Taylor Swift – 1989 – 30K total units
8) Ghost – Meliora – 29K total units (29K from sales)
9) NWA – Straight Outta Compton – 29K total units
10) NOW 55 – 27K total units

Disturbed’s “Immortalized” exceeded the initial industry forecast and easily won the weekly album sales race.

According to Hits Daily Double, the band’s first studio album since 2010’s “Asylum” sold approximately 88,642 pure copies during its initial week of release (August 21-27). While down sharply from the 179,000 moved by “Asylum,” the tally comfortably tops the industry’s initial 70-75,000 forecast.

It also gives “Immortalized” a convincing win in the weekly album sales race. Luke Bryan’s “Kill The Lights,” the week’s next-best-seller, followed with approximately 47,253 weekly sales.

Due Sunday night (and said to go final Tuesday), Billboard’s sales data will differ slightly from that reported by Hits. The disparity will not, however, affect the ultimate conclusion: “Immortalized” won the weekly sales race and will debut at #1 on Top Album Sales.

It will also debut at #1 on the consumption-oriented Billboard 200.

With Track Equivalent Albums (10 single sales = 1 album equivalent unit) and Streaming Equivalent Albums (1500 single streams = 1 album equivalent unit) included, Hits estimates that “Immortalized” posted a first-week consumption total of ~92,007 units.

The aforementioned “Kill The Lights” follows with ~58,629.

From a pure sales standpoint, the week’s other key performers included Dr. Dre’s “Compton” (~43,678 pure sales), Kip Moore’s “Wild Ones” (~32,816), Rob Thomas’ “The Great Unknown” (~30,223), NOW 55 (~27,448), Bon Jovi’s “Burning Bridges” (~24,541), Ghost’s “Meliora” (~21,814), NWA’s “Straight Outta Compton” (~18,794), Taylor Swift’s “1989” (~17,597), Nathaniel Rateliff & The Night Sweats’ “Nathaniel Rateliff & The Night Sweats” (~17,501), Elvis Presley’s “Elvis Forever” (~17,105), “Descendants” (~16,990), Carly Rae Jepsen’s “E-MO-TION” (~15,815), and Pop Evil’s “Up” (~15,063).

From a total consumption standpoint, other top performers included “Compton” (~49,466 total units), “Wild Ones” (~37,070), “The Great Unknown” (~32,122), NOW 55 (~27,448), Taylor Swift’s “1989” (~27,312), Ed Sheeran’s “x” (~26,916), “Straight Outta Compton” (~26,710), Future’s “DS2” (~25,654), Bon Jovi’s “Burning Bridges” (~25,643), Sam Hunt’s “Montevallo” (~24,838), “Meliora” (~24,269), Drake’s “If You’re Reading This It’s Too Late” (~23,098), and “Descendants” (~21,490).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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