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“Betrayal” Ratings Slip Again, Show Reaches Scary Low

Update: The woes indeed continued for ABC’s young drama “Betrayal,” which slipped to a 0.9 adults 18-49 rating with 3.0 million viewers. Such a performance cements the show’s bleak fate on ABC; the question now simply concerns when the network will pull the cord.

But the network’s whole lineup was troubling. 9PM drama “Revenge” dipped to a scary 1.7 with 6.0 million viewers, while one-time monster “Once Upon a Time” could only deliver a 2.4 with 7.4 million viewers at 8PM.

Earlier in the night, “America’s Funniest Home Videos” posted a 1.1 and 5.2 million.

After three weeks, it appears interest in ABC’s “Betrayal” is far likely to function as a no-burn than a slow-burn.

According to TV Media Insights, ABC’s critically-panned new drama garnered just a 2.3 overnight metered market rating, which marks another 18% fall from last week’s number.

That number, a 2.8, was down 20% from the premiere overnight value.

In the ratings abyss, it is clear “Betrayal” will not have a long future on ABC. Its immediate fate seems tied to when ABC, which has already ditched new drama “Lucky 7,” feels confident in a new scheduling look.

But though it is the weakest part of ABC’s Sunday lineup, it is not the only one falling short of expectations. One-time juggernaut “Once Upon a Time” is clearly slipping; it traded another 8% away this week for a 4.5. finish.

“America’s Funniest Home Videos” and “Revenge,” the “Once” bookends, were also unimpressive. “Videos” scored a 2.9, while “Revenge” could only muster a 4.1.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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