Update: When viewing the early overnight metered market numbers, it is important to remember that they do not perfectly reflect how the show will perform in adults 18-49.
The premiere of “The Michael J. Fox Show” provides another example. Though it looked good based on the overnights–a 5.3 metered market number from 9-10–its old skew meant a disappointing performance in adults 18-49.
Early data shows that “Fox” garnered a mere 2.1 in that column. While still better than “Parks,” it is a far cry from what was expected given the hype for Michael J. Fox’s return to television.
It also meant a sizable loss to CBS’ new entry “The Crazy Ones,” which posted a 4.0.
“Michael J Fox” averaged 7.3 million viewers.
When it comes to total viewership, NBC’s series premiere of “The Michael J. Fox Show” was swallowed by CBS’ 9PM block of “The Crazy Ones” and “Two and a Half Men.”
But NBC’s comedy, which features the long-awaited television return of the titular actor, still performed admirably Thursday, building on its “Parks and Recreation” lead-in and outperforming last year’s timeslot occupant.
According to TV Media Insights, the hourlong “Fox” premiere averaged a 5.3 overnight metered market ratings. The 9PM segment, which averaged a 5.4, grew by 69% from last year’s comparable telecast of “The Office.”
It might not skew as youthfully as NBC’s recent comedy staples, but that overnight number should definitely translate to a solid showing in adults 18-49.
“Parks and Recreation,” which aired for the entire 8PM hour, drew a paltry 2.6 metered market number, while the season premiere of relocated “Parenthood” was good for a 3.4 at 10PM.
Moving forward, “Welcome to the Family” will occupy the 8:30PM slot (leading out of “Parks”), while “Sean Saves the World” will take over the 9PM slot and bump “Fox” to 9:30.