Not simply a big event for fans on digital music platforms, the release of Taylor Swift’s “Lover” generated ample enthusiasm from radio programmers.
In fact, each of the album’s eighteen tracks received pop radio airplay from multiple stations Friday.
That list of eighteen includes previously released songs “ME! (featuring Brendon Urie),” “You Need To Calm Down,” “The Archer,” and “Lover,” as well as the fourteen brand new tracks.
All the tracks (new or previously released) received at least 2 spins from several stations. Many received Friday airplay from dozens of pop stations.
Among new tracks, “The Man” and “Paper Rings” seemed to attract the greatest enthusiasm. According to Mediabase, twenty stations played “The Man” at least 4 times (with many others providing 2 or 3 spins); top supporter WiLD 94.9 San Francisco had offered 10 spins by the end of Friday.
“Paper Rings” received at least 4 spins from 10 stations (with many others providing 2 or 3 spins); WiLD 94.9 led the way with 9 spins.
While not quite as popular as “The Man” and “Paper Rings,” new tracks “Afterglow” and “Soon You’ll Get Better (featuring Dixie Chicks)” each scored 5 spins from their biggest supporters (96.5 KISS Cleveland and 107.5 The River Nashville). The other new tracks received 2, 3 or 4 spins from their biggest supporters.
The River was a particularly big supporter at pop radio, playing all the new tracks (including the lesser-played ones like “Miss Americana & The Heartbreak Prince” and “It’s Nice To Have A Friend”) at least twice.
