The April 26 release of lead single “ME! (featuring Brendon Urie)” formally commenced the campaign for Taylor Swift’s upcoming seventh studio album.
The campaign has thus far included a far greater media presence — certainly in comparison to Swift’s reserved profile during the previous “reputation” album cycle.
Said media presence includes a new cover story for Entertainment Weekly. The interview touches on several topics, including the tone fans can expect on the new album.
“I’m trying to convey an emotional spectrum. I definitely don’t wanna have too much of one thing,” says Swift. “You get some joyful songs and you get the bops, as they say.”
Existing at the other end of the spectrum, some of the tracks are “really, really, really, really sad” (but “not enough to where you need to worry about me”).
Swift describes the overall delivery as “vulnerable.” The Grammy-winning artist asserts that the new album is much more of a “singer-songwriter, personal journey than the last one.”
“ME,” the lead track from what will reportedly be Swift’s longest album to date, recently soared to #2 on the Billboard Hot 100.