New projections have emerged for Ariana Grande’s “thank u, next.”
According to Hits Daily Double, the album is now expected to sell 95-105K in pure first-week US copies. With units from track sales and streams included, the album should generate 325-350K in total first week units.
The new pure sales projection only modestly tops the previously reported 90-100K figure. The consumption figure, however, represents a comfortable upgrade from the earlier 280-300K prediction.
The consumption upgrade speaks to the album holding up better than expected on the streaming front. As it currently stands, the album will set the single-week streaming record for an album by a female artist.
Cardi B’s “Invasion of Privacy,” the current record-holder, did just over 202 million US streams in its first week.
