Earlier this year, Post Malone’s “Beerbongs & Bentleys” usurped the opening week US album streaming record from Drake’s “More Life.” It generated 431 million on-demand audio streams during its opening frame.
This coming week, Drake is expected to take the record back. His new album drops this Friday, June 29.
Given the extent to which streaming has grown since the release of “More Life” (and Drake’s track record of dominance on Apple Music and Spotify), many assumed that any new Drake album would challenge for the all-time record.
“Scorpion,” the album he is releasing, seems to have particularly bright prospects of setting an all-time high. Per a Tweet from OVO, it is a double album consisting of 25 tracks.
While the marketplace has not yet determined a precise optimization point for album length (at a certain point, an abundance of tracks may dilute overall interest, and thus risk reducing streams), a twenty-five track spread should ultimately be advantageous for Drake. It gives the artist plenty of tracks on which to amass streams — without feeling too excessive for music fans to absorb.
Barring a crippling exclusivity deal, “Scorpion” indeed appears poised to break the all-time record. The track list follows:
#Scorpion pic.twitter.com/FYvuzUPelY
— OVO Sound (@OVOSound) June 28, 2018
