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Taylor Swift’s “Reputation” Pacing For 1.37-1.47 Million US Sales, 1.4-1.5 Million US Units (Update)

The first projections have emerged for Taylor Swift’s “reputation.”

Taylor Swift - Reputation Cover | Big Machine/Republic

Update: “Reputation” remains on track to post the biggest opening week US sales total of Taylor Swift’s career.

Hits Daily Double now expects the album to sell 1.37-1.47 million pure US copies during the November 10-16 tracking week.

Such a figure would be the best of Swift’s career. The current high belongs to previous album “1989,” which sold 1.287 million pure US copies in its first week.

With TEA (track sales/10) and SEA (track streams/1500) from the four available tracks included, “reputation” should generate 1.4-1.5 million first-week consumption units.

The pure sales and consumption figures will easily rank as the year’s largest.
In terms of album equivalents (if not pure sales), “reputation” is on track to post Taylor Swift’s biggest opening week total yet.

According to Hits Daily Double, “reputation” is currently on track to drive 1.3-1.5 million US units. The unit total will be the sum of pure sales + (sales of the four available tracks / 10) + (streams on the four available tracks/1500).

Taylor Swift’s previous opening week high came courtesy 2014’s “1989,” which sold 1.287 million US copies in its first week. At the time, albums were only ranked based on pure sales.

It is important to note that the aforementioned range is a very early projection. The numbers could change substantially in the coming days.

Headline Planet will provide updates as they are available.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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