In a Tuesday morning announcement, FOX revealed that it will partner with iHeartMedia for its new music competition series “The Four: Battle For Stardom.”
As part of the partnership, iHeartMedia will provide branding support for the new series.
The winner, moreover, will be named an iHeartRadio “On The Verge” Artist.
The coveted “On The Verge” program, which provides guaranteed airplay across the iHeartMedia network of radio stations, helped names like Iggy Azalea, Sam Smith Nick Jonas, Fifth Harmony, Sam Hunt, ZAYN, Julia Michaels and more achieve breakthrough hits.
“With our deep history of shaping pop music culture – from ‘Glee,’ which defied the odds to make musical series cool; to the multi-hit-producing EMPIRE; to ‘Grease: Live,’ which reinvented the live musical for today’s audiences; and ‘American Idol,’ the original star-maker – FOX is uniquely credentialed to bring viewers THE FOUR: BATTLE FOR STARDOM,” said FOX’s Rob Wade. “Teaming up with iHeartMedia supercharges our proven ability to launch musical artists into the mainstream, and we can’t wait to get started.”
“At iHeartMedia we pride ourselves on discovering and breaking new talent,” said John Sykes of iHeart. “Our ‘On the Verge’ initiative has helped launch the careers of artists like Sam Smith, Fifth Harmony, Nick Jonas and many others. We are excited to collaborate with FOX to find the next new artist who will receive this rare opportunity.”
Set to bow next year, “The Four” is billed as a music competition series in reverse. It starts with four finalists. Each episode, these four finalists will be individually challenged by new talent. If they win, they will remain one of “The Four.” If they lose, they will be replaced.
The show will eventually settle on a definitive final four; those four will then compete, with one emerging as the grand prize winner.