Update: Last week, WB Records announced that Dua Lipa’s “New Rules” would be impacting US pop radio in conjunction with the August 22 add board (August 22 is, interestingly, also Dua Lipa’s birthday).
This past Tuesday, the AllAccess/Mediabase site reported that the date had been changed to August 8.
AllAccess just revised its revision — the site now says “New Rules” will impact pop radio on the originally reported August 22 date.
As reported by Headline Planet, “New Rules” has been receiving early airplay from some US pop radio stations.
It should not, however, be expected to make major chart moves until the official impact date.
Powered by critical acclaim, fan enthusiasm, a hit music video and strong placement on Spotify, Dua Lipa’s “New Rules” has been gaining considerable traction.
WB Records hopes that traction will translate into US airplay.
The label has announced that “New Rules” will formally impact pop radio in conjunction with the August 8 add board.
AllAccess/Mediabase first reported the news.
Warner had initially announced an August 22 impact date. On the one hand, there was some nice significance to the date — it is Dua Lipa’s birthday. On the other hand, the song is really hot right now — and it makes sense to capitalize on the buzz as quickly as possible.
“New Rules” will be the follow-up to Dua Lipa’s “Be The One.”