Update: Saturday US Spotify numbers have been released. Daily streams for all four of the big new releases were down from Friday levels.
Selena Gomez’ “Bad Liar,” which was #7 Friday with 1.150 million streams, fell to #16 on Saturday. According to Spotifycharts.com, the new Gomez single garnered 836K Saturday streams in the US.
After taking #40 with 565K streams on Friday, Liam Payne’s “Strip That Down (featuring Quavo)” fell to #56 with 383K streams on Saturday.
Down twenty-six places from Friday’s position, Camila Cabello’s “Crying In The Club” registered as Saturday’s #83 song. It received 293K US streams Saturday, compared to the 431K it received on Friday.
Katy Perry’s “Swish Swish (featuring Nicki Minaj),” which was #54 Friday with 449K streams, dropped to #87 Saturday with 280K.
New songs from Selena Gomez, Liam Payne, Katy Perry and Camila Cabello all received considerable hype in conjunction with their debuts this week. All reached at least the Top 15 on the US iTunes sales chart.
But how did they fare on Spotify?
Selena Gomez’ “Bad Liar” was by far the strongest performer.
“Bad Liar,” which Thursday, received what Spotifycharts.com reports as 855K US streams that day. The count was enough for #16 on the daily chart.
It went onto generate 1.150 million streams on Friday, which resulted in a #7 position on the Friday listing.
The other three singles all arrived Friday.
Credited with 565K US streams, Payne’s “Strip That Down (featuring Quavo)” was Friday’s #40 song. Perry’s “Swish Swish (featuring Nicki Minaj)” (449K, #54) and Cabello’s “Crying In The Club” (431K, #57) missed the Top 50.
The Gomez single had some clear advantages. In addition to receiving “on the hour” first day exposure at radio, “Bad Liar” received the top spot (and cover image) on the popular Today’s Top Hits playlist. The other songs are not even on the playlist at press time.
“Bad Liar” also has the #1 positions on “New Music Friday” and “Pop Rising” (the other songs do appear on these two playlists).
Still, one would have a hard time disputing the assertion that “Bad Liar” had a strong start on the US streaming service.
And while one should not drown in pessimism over numbers for the other three songs (improved playlist positioning and exposure could/should yield much better results down the road), few will likely be raving about their initial performances.