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William Bell, Cynthia Erivo, Maren Morris’ “Once” Enjoy Top Post-Grammys Gains On Spotify

William Bell Gary Clark Jr [CBS]

We are in a different era of music consumption, and the iTunes chart is no longer the only way to assess the impact of awards show performances.

We also need to look at growth in Spotify streams.

Such a look reveals some major beneficiaries.

According to a Spotify press release, the biggest post-Grammys artist gainers are William Bell (+680% on his discography), Cynthia Erivo (+680%), Sturgill Simpson (+346%), Morris Day (+344%), and Chance The Rapper (+206%).

In terms of individual tracks, the top post-Grammys gainers are Bell’s “Born Under A Bad Sign” (+4950%), Maren Morris’ “Once” (+2884%), George Michael’s “Fastlove Part 1” (+1266%; performed by Adele), Simpson’s “All Around You” (+742%), Bee Gees’ “Tragedy” (+467%; performed by Tori Kelly), Chance’s “How Great” (+461%), Keith Urban & Carrie Underwood’s “The Fighter” (+461%), A Tribe Called Quest’s “We The People” (+441%), and Neil Diamond’s “Sweet Caroline” (+130%).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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