While it did not receive the extensive “on the hour” airplay promotions afforded to Britney Spears’ “Make Me (featuring G-Eazy),” Katy Perry’s “Rise” still received a healthy amount of first day attention at pop radio.
Over fifty pop stations played “Rise” at least twice on Friday, July 15. Thirty four played it at least thrice, while over twenty delivered four or more spins.
The greatest opening day support came from Salt Lake City’s Mix 105.1 (14 spins), Salt Lake City’s 97.1 ZHT (12 spins), Miami’s Hits 97.3 (8 spins), Flint’s CK105.5 (8 spins) and Philadelphia’s Q102 (7 spins).
In conjunction with the song’s late Thursday/early Friday release, Perry and NBC confirmed that “Rise” would be an anthem for NBC’s 2016 Olympics coverage. It will appear in promotional campaigns before the event and at key times during the actual Summer Games.
“Rise” is not the lead single from Perry’s next album, which may explain why enthusiasm over the release has been somewhat curbed.
Not too curbed, however. It is still the #1 song on iTunes in the US (and many other countries). It still received opening day airplay, and it is still officially going for pop radio adds.