in

Ratings Update: 2016 ESPYs Ceremony Drops From 2015 Edition

Peyton Abby Kobe [ABC]

Update: National data supports what was signaled in the overnights: the 2016 ESPY Awards ceremony was down substantially from the 2015 edition.

According to the final live+same-day national data, which was first posted on Showbuzz, Wednesday’s three-hour ESPYs ceremony averaged a 1.7 adults 18-49 rating and 5.60 million total viewers.

With Caitlyn Jenner’s Arthur Ashe Award speech as its key drawing card, last year’s show drew a 2.2 adults 18-49 rating and 7.75 million total viewers.

Among network shows, this year’s ceremony was the #3 adults 18-49 performer at 8PM (beneath “America’s Got Talent” and “Big Brother”). It improved to #2 at 9PM (beneath only “AGT”) and #1 at 10PM.
==============
While the adults 18-49 and total viewership numbers may paint a more favorable picture, the overnight households reflect a big year-to-year drop for ABC’s ESPY Awards ceremony.

According to overnight metered market data posted by Programming Insider, Wednesday’s awards show averaged a 4.3 overnight household rating.

Last year’s show, which was bolstered by Caitlyn Jenner’s Arthur Ashe Award acceptance speech, drew a considerably stronger 6.0.

This year’s show drew its peak overnight household numbers during the 9-9:30PM, 9:30-10PM and 10-10:30PM half hours; each drew a 4.4.

Despite the year-to-year drop, the show was still on the map from a competitive standpoint. In terms of household audience, ABC’s three-hour ESPYs ceremony placed second to NBC’s “America’s Got Talent” during the 8-10PM window. It was network television’s top show during the 10-11PM hour.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Leave a Reply

Leave a Reply

Your email address will not be published.

Loading…

Ariana Grande Joins Jimmy Fallon For “Snapchat Duet” On “The Tonight Show” (Watch Now)

Tony Goldwyn Scheduled To Appear On “Late Show With Stephen Colbert” During RNC