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Avett Brothers’ “True Sadness” Pacing For 45-50K US Sales; Drake Set For Another Week Atop BB200

The Avett Brothers [NBC]

The Avett Brothers’ “True Sadness” will predictably rank as the US’ best-selling new release for the June 24-30 tracking week. It may also rank as America’s best-selling album, period, for that window.

It will not, however, challenge Drake’s “Views” for #1 on the consumption-oriented Billboard 200.

Based on opening day sales data, Hits Daily Double expects “True Sadness” to sell 40-45,000 pure US copies during its inaugural week of release. It should generate about 5,000 in activity from Track Equivalent Albums (track sales/10) and Streaming Equivalent Albums (track streams/1500), resulting in a weekly consumption total of 50-55,000.

“Views” will not challenge “True Sadness” on the pure sales front, but it will post markedly better TEA and SEA numbers. The result could be another six-figure weekly consumption total — and surely one that is markedly better than the 50-55K expected of “True Sadness” — and thus another week at #1 on the Billboard 200.

Assuming Billboard confirms Hits’ report that “Views” held off “The Getaway” in this past week’s consumption race, “Views” will be vying for a ninth straight week at #1 on the Billboard 200.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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