When Ariana Grande’s “Into You” officially “impacts” the pop radio format on June 28, it may already be inside the Top 40.
The second “Dangerous Woman” single has a very good chance of entering that region on this week’s Mediabase pop airplay chart, which goes to print Sunday.
“Into You” received 708 spins during the first six days of the June 19-25 tracking week. Up 45.4% from the count at this point last week, the tally slots “Into You” at #42 on Mediabase’s building chart.
Since ZAYN’s building #13 “PILLOWTALK” and Lukas Graham’s building #18 “7 Years” are due to be removed as recurrents this week, songs below “7 Years” on the building chart will land two places higher on the final chart.
A #42 position on the building chart would therefore become a #40 position on the official listing.
It does not appear that “Into You” will overtake any additional songs prior to the close of tracking, but it should at least be able to avoid falling. The most notable threat is The 1975’s “The Sound,” which received 664 spins over the tracking week’s first six days.
That does reflect a greater week-to-week gain (88.6% for “The Sound” vs. 45.4% for “Into You”), but “Into You” has developed an advantage in momentum over the past few days. That advantage should be enough to help “Into You” hold off “The Sound” and officially enter the Top 40 at pop radio.
— Other songs pacing to reach pop radio’s Top 40 include Drake’s “Too Good (featuring Rihanna)” and RedOne’s “Don’t You Need Somebody (featuring Enrique Iglesias, R. City, Serayah & Shaggy).”
— The good news for “Into You” comes as previous single “Dangerous Woman” moves to a new peak. The song, which received 13,064 spins during the tracking period’s first six days (+8.8%), is up to #4 on the building pop chart. It will definitely retain that position through the close of tracking.