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Fifth Harmony’s “7/27” Sales Projection Slightly Upgraded, Dierks Bentley Still Leading

Fifth Harmony [ABC]

Hits Daily Double has slightly upgraded its sales forecast for Fifth Harmony’s “7/27,” but there remains no question that Dierks Bentley’s “Black” will be the week’s best-selling new release in the US (and little question that it will be the week’s best-selling album, period).

Hits now expects Fifth Harmony’s sophomore album to sell 50-55,000 US copies during its inaugural week of release. That is slightly better than the 47-52,000 projection that was issued on Saturday.

Such a tally, nonetheless, remains markedly below the 80-85,000 expected of “Black.” It also remains below the 62,000 sold by Fifth Harmony’s 2015 debut “Reflection.”

With Track Equivalent Albums (track sales/10) and Streaming Equivalent Albums (track streams/1500) added to the pure sales totals, Hits projects 92-97,000 first week consumption units for “Black” and 72-77,000 for “7/27.” Neither will generate as much weekly consumption as Drake’s “Views,” which should post another six-figure weekly total.

Consumption determines position on the Billboard 200.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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